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Centralizing Location Data: 3 Steps to Local SEO Success

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Unfortunately, as it does for so many businesses, buy twitter followers usa updating our online location information was relegated toward the bottom of the move's priority list and we had to put off addressing this critical task until two weeks had passed in our new space. As a technology company entirely focused on creating tools that maximize local opportunities online, we understand the importance of maintaining accurate listings and the ins and outs of listing management well. Despite moving only one of our locations, we couldn't make it a top priority. Thankfully, we don't receive much walk-up traffic in our office since we cater to marketers in national-local businesses. But what about a small business owner or a multi-location brand with hundreds of locations or more to support? If we have trouble prioritizing this critical marketing activity, how can businesses that aren't focused on local online data be expected to do it? Making the updates in a timely fashion is critically important for many of these businesses who need their customers to find them before they can get them to visit and earn their business.

SEO Success

1. Determine where your local business data is currently hosted and take inventory.

Critical data for each and every location includes business name, address, phone number(s) webpage/site URL, hours of operation, categories, products/services offered and areas served. buy arabic instagrm followers Additional elements worth sharing include staff details, current offers, supported charities, organization memberships and more; once you locate the data, be sure to keep track of it. Oftentimes, this data exists in multiple locations; marketers who notice any of these elements missing in one system should be sure to keep digging for it in other locations. Our clients are often surprised at how much fantastic local data they find but never knew existed.

2. Warehouse the data and put processes in place so this hub is constantly updated.

Warehouse the data in a centralized location and put processes in place so this hub is constantly updated. buy twitter followers There are multiple ways to do this, but third party tools can be a good solution if they easily integrate with your internal systems via loaders and APIs. The more locations to manage, the more technology can help automate the process and uphold brand standards.

3. Incorporate tools for effective data distribution.

Incorporate tools into this local data warehouse to push updated information to as many places as possible in a way that makes sense to the ecosystem. buy instagram followers Minimally, marketers should focus on three important sets of web properties to keep updated: their own websites; data aggregators, including Foursquare; and Google My Business. Ensuring data consistency in all of these places will lay the groundwork to enable Google to make sense of what is going on in the local ecosystem and generally results in a strong presence for local businesses on the local and local-organic SERPs. Listing management poses challenges for businesses of all types and sizes. It can be particularly difficult for small- to medium-sized businesses and harder yet for national-local brands, but with a centralized warehouse of local information, automation and process can help. By easing some of the burden to ensure consistency and regular distribution of data, marketers can execute effective local SEO efforts while the competition spins its wheels.

  • Modified by Edna Ferber on 04/22/2015 07:15:57
  • Created on 04/22/2015 07:14:38